TikTok Travel: 10 most popular cities revealed

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What comes to mind when someone says “travel inspiration” may not be entirely related to your generation, but it can be a good indicator.

If you’re over 50, creative guidebooks like Lonely Planet might be while people in their late twenties might think of their early thirties on Instagram.

But if TikTok is where your mind goes, chances are you’re a Generation Z-er or just a novice at gaming.

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Since its user base exploded in 2020, the dynamic social media platform has quickly come to the fore for sharing tips on sleeping on planes, hacks to avoid carry-on baggage limits, shots of rowdy passengers or enviable flight highlights.

As it turns out, some countries, cities, and attractions are more popular on the platform than others.

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So, global fashion brand Superdry commissioned a study to analyze the statistics of videos attached to thousands of travel hashtags related to 193 countries, 292 cities, and 1,095 attractions.

Top 10 Most Viewed Cities on TikTok

10. Melbourne, Australia

Photo/Annie Spratt, Unsplash

This trendy city recorded 11 million views, the highest in Australia, surpassing Sydney, which was in 17th place.

9. Bogotá, Colombia

Photos / Unsplash
Photos / Unsplash

This Colombian capital is only one of two South American cities in the top 25 with 12.4 million views. Its art, history and rich nightlife clearly attract travelers around the world.

8. Tokyo, Japan

Photo/Gazael Mlogoza, Unsplash
Photo/Gazael Mlogoza, Unsplash

From historic temples to dynamic urban scenes, Tokyo has garnered just over 13 million views on TikTok, about a view of both super-city dwellers.

7. Buenos Aires, Argentina

Photo/Barbara Zandoval, Unsplash
Photo/Barbara Zandoval, Unsplash

Coming up in a hot spot, this Argentine city has over 16 million views on TikTok with many highlights such as Obelisco de Buenos Aires, Plaza de Mayo, and Recoleta Cemetery.

6. Paris, France

Photo/Alexander Kagan, Unsplash
Photo/Alexander Kagan, Unsplash

People seem to like a little romance, and City of Light was the most-watched European city on TikTok with 27.2 million impressive views. Something strange considering that France didn’t make the Superdry Top 25 list.

5. Ho Chi Minh City, Vietnam

Photo/Marcus Winkler, Unsplash
Photo/Marcus Winkler, Unsplash

Vietnam has always been loved by travelers, and things are no different on TikTok, with videos of the city gaining 32.6 million views.

4. Jakarta, Indonesia

Photo/Eko Hiruantoro Unsplash
Photo/Eko Hiruantoro Unsplash

Ranked fourth, Jakarta is a region known for its epic blend of cultures, stunning architecture, and delicious cuisine. At 37 million views on TikTok, the city makes up almost all of Indonesia’s travel related videos, totaling 45.4 million.

3. Dubai, United Arab Emirates

Photo/David Rodrigo, Unsplash
Photo/David Rodrigo, Unsplash

Even in third place, Dubai’s 62.7 million viewership is only slightly more than half that of the number one city on this list. However, the City of Gold has a strong claim to bronze, as well as being home to four of the world’s 25 most viewed attractions on TikTok.

2. Seoul, South Korea

Photo/Sava Popov, Unsplash
Photo/Sava Popov, Unsplash

The most viewed destination in Asia and second overall, Seoul has proven to be popular with traveling TikTok users, with 106.5 million views on the app. For context, that’s more than double the total South Korean population.

1. New York, New York

Photo/Oliver Niblett, Unsplash
Photo/Oliver Niblett, Unsplash

Where dreams are made, are we really surprised that this amazing city has captured the hearts (and eyes) of TikTok travelers? With 114 million views according to Superdry, the American city proves that there is so much to discover and love about its famous streets.

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