How to Limit Ad Tracking From Apps and Services on iPhone: Steps to Follow

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Ad tracking has helped companies grow their understanding of your behavior, including whether you can purchase new items and how you access a particular app or service. Once you are successfully tracked, marketers provide personalized and targeted ads to direct you towards their offers. Apple has attempted to address this nature of spying for companies around the world by providing a list of features that focus on privacy. You can use it to prevent apps and services from tracking ads – to some extent – on your iPhone.

Over the past few months, Apple has been very active in limiting ad tracking on the iPhone. Cupertino announced App Tracking Transparency (ATT) last year to take a step forward in enhancing user privacy and limiting companies tracking your activity. The feature was rolled out with the release of iOS 14.5 in late April. It also added “feed stickers” to app listings in the App Store to let users know what data the app will access upon installation. Furthermore, Apple has enabled the Safari browser to limit tracking through cookies.

Here, we detail the steps you can follow to limit ad tracking from apps and services on iPhone.

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How to Limit Ad Tracking on iPhone

Before we start with the steps, it is worth noting here that with ad tracking, developers help companies measure your actions and collect details such as user or device ID, current device advertising ID, name, email address, and other information that helps in understanding your identity. The built-in features are available in newer iOS versions (iOS 14.5 and later), although you might not find them if your iPhone has a dated iOS version. You can also head to the next section to look at how to restrict ad tracking by web-based services.

  1. go to the Settings > Privacy > tracking.

  2. Toggle the “Allow apps to request tracking” option. This will help reduce ad tracking from all the new apps you download on your iPhone.

  3. Now, you can limit tracking to existing apps by scrolling down and turning off each app to track you.

In addition to the above steps, you can also click Ask the app not to be tracked in claiming to prevent them from tracking your activity and data.

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How to Restrict Ad Tracking from Safari on iPhone

You can follow below steps to limit tracking from various web-based services and websites that you visit using Safari on your iPhone.

  1. Open Settings > Safari.
  2. Scroll down a bit and turn off “Block all cookies”.
  3. Now, turn on Cross-Site Tracking Prevention to limit advertisers and other third parties from tracking you from one site to another.

While all of these steps are helpful in limiting ad tracking on iPhone, advertisers and companies that request your personal data often find new ways to track you and keep your profile for their profit motive. You can avoid this further by turning off background app refresh for all installed apps by going to Settings > general Then turn off Background App Refresh.

Apple also allows you to turn off personalized ad serving on its platform by going to Settings > Privacy > Apple ads And turn off the “Personalized ads” option.


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Jagmeet Singh writes about consumer technology for Gadgets 360, from New Delhi. Jagmeet is a Senior Correspondent at Gadgets 360, and has written extensively on applications, computer security, Internet services, and communications developments. Jagmeet is available on Twitter at @jagmeetS13 or email at jagmeets@ndtv.com. Please send your leads and tips. more

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