Asian Tourism to Move Beyond Sustainability and Embrace “Purposeful” Travel in Post-Pandemic Era

Phuket, Thailand Resort destinations in Southeast Asia will move beyond sustainability and embrace a more feasible and responsible way of operating in the post-pandemic era, a major event around the future of travel, tourism and hospitality in the region.

PHIST is back on Thursday 28NS October 2021 for the fourth consecutive year of changing the status quo and advancing the environmental agenda in Asia, through a fast-paced, full-day virtual event. Over 1,000 delegates were treated online in a series of insightful and inspiring interactive sessions, including keynote speeches from industry leaders and sustainability experts. At the top of the bill was Ho Kwon Ping, founder and CEO of Banyan Tree Holdings and Laguna Resorts and Hotels, who spoke about the need to “embrace” environment, rather than just preserving it.

It’s not just about protecting endangered species or preventing deforestation; It is about showing people how beautiful the environment around them is. Because if you embrace the environment, you protect the environment, beautify the environment, and value and understand the environment,” KP Ho told PHIST.

Discussing the future of travel and hospitality in the post-pandemic era, KP Ho said that along with obvious changes, such as strict hygiene protocols and contactless solutions, the industry will begin to move toward a more significant presence with a stronger human component.

“I’m actually very positive about tourism after COVID, because I think it’s going to shift. During the global pandemic when people can’t travel, we’re starting to realize that we’re actually very social animals. We need the human touch, we need to visit friends, we need to go out with our loved ones. So I think in the future we will see more meaningful, purposeful and experiential travel, which is very encouraging for me,” he added.

This view has been supported, and even predicted, by Aliza Napartivaumnuay, co-founder and CEO of Socialgiver – a leading lifestyle platform that allows customers to support good causes as they travel. An array of hotels, restaurants, spas, and activities are associated with local folk projects in Thailand, with a portion of the purchase price directed to these good causes. For example, by booking one night in a villa with a pool in Phuket, a guest can finance the education of a child for three years.

According to Aliza, it’s not just about sustainability, it’s about ‘Make a net positive impact’. She believes this concept can capture the imagination of all travelers – not just those with a social conscience. “It’s not just about talking to people who really care about social and environmental issues, but transforming people and then slowly getting them involved in more social projects,” I explained.

Fortunately, most people now realize the critical importance of sustainability. The question is no longer whether we need to act, but how to act in the most effective way. Many solutions will be found by the younger generation who are naturally more environmentally conscious and socially conscious. With this in mind, PHIST listened to student opinions from the Asian Institute of Hospitality Management (AIHM) / Les Roches. With issues ranging from renewable energy to gender equality, these bright young minds have provided insights into the major concerns facing young people today.

Nattawadee Rodsatra, a first year student at AIHM, spoke passionately about the importance of developing a sustainable mindset throughout society. “Being sustainable does not have to be just a fashion trend, it is the norm practiced by society. We need to replenish the planet’s resources, instead of slowly destroying it,” urged.

Closing the event, Bill Barnett, Managing Director of C9Hotelworks and co-founder of PHIST, told attendees to view the global pandemic as a reset button – an opportunity to step back, take stock of how we live and work, eliminate harmful practices and embrace a responsible new era.

“The resort islands of Asia have a once-in-a-lifetime opportunity for sustainable travel second time around. We have to take a long-term look at sustainable tourism,” He said.

Organized by the Phuket Hotels Association, Greenview and C9 Hotelworks, in collaboration with several like-minded strategic and supportive partners*, PHIST 2021 was the latest edition of Asia’s leading sustainable travel and hospitality event. Other speakers will include Matawi Mojshapan, COO of Centara Hotels and Resorts, Marcia Yu, Senior Investment Manager at International Finance Corporation (IFC), Luca Dutti, Founder and Managing Director of HOMA, Conor Branum, Sustainability Officer at HOMA, Jesper Palmqvist, District Manager STR Asia Pacific, and Nikhum Jansiriatanakorn, Director, Horwath HTL. Click here to watch the full video from PHIST.

The fifth edition of PHIST is set to return in Fall 2022, with a face-to-face event hosted by Phuket. Full details will be announced at a later time.

About the Phuket Hotels Association

The Phuket Hotel Association is a non-profit organization that includes a wide range of hotels. Our aim is to promote a dynamic, well-rounded image of Phuket to travelers from all over the world by celebrating Phuket’s diversity of natural resources and vibrant culture, while at the same time providing educational scholarships, environmental initiatives and other community activities to help improve Phuket’s position and develop as one of the most sought-after destinations in the world. the scientist.

The members of the Phuket Hotels Association are as follows:

Absolute Twin Sands Resort, Amanpuri, Amari Phuket, Amatara Resort & Wellness, Anantara Layan Phuket Resort, Anantara Maikhao Phuket Villas, Anantara Vacation Club Maikhao Phuket, Andara Resort & Villas, Angsana Laguna Phuket, Angsana Villas Resort Phuket, Banyan Tree Phuket Resort, Buras Phuket, Cape Siena Hotels & Villas, Centara Grand Beach Resort, Club Med Phuket, Como Point Yamu, Dewa Nai Yang, Dream Phuket Hotel & Spa, Dusit Thani Laguna Phuket, Grand Mercure Phuket Patong, Hilton Phuket Arcadia Resort & Spa, Holiday Inn Maikhao, Resort Holiday Inn Phuket Patong, Hyatt Regency Phuket Resort, Impiana Resort Patong, InterContinental Phuket Resort, JW Marriott Phuket Resort & Spa, Kata Rocks, Kemala, Le Meridien Phuket Beach Resort, Maicau Dream Villa Resort & Spa, Manatai Surin Phuket, Millennium Patong Phuket Resort , Movenpick Resort Bangtao Beach Phuket, Novotel Phuket Kamala Beach, Novotel Phuket Phuket, Novotel Phuket Surin Beach Resort, Outrigger Laguna Beach Resort, Barissa Resort, Phuket Marriott Resort T & Spa Merlin Beach, Phuket Marriott Resort & Spa Nai Yang Beach, Pullman Phuket Arcadia Naithon Beach, Pullman Phuket Panwa Beach Resort, Ramada Plaza Chuva, Renaissance Phuket Resort & Spa, Rosewood Phuket, Sala Phuket Resort & Spa, Serenity Resort and Residences , Splash Beach Resort, Swissotel Resort Phuket Patong Beach, Thanyapura Sports Hotel, The Bell Pool Villa Resort, The Boathouse Phuket, The Clover Hotel Patong, The Nai Harn Phuket, The Naka Island, a Luxury Collection Resort and Spa, The Nature Phuket, The Pavilions Phuket, The Slate, The Surin, The Village Coconut Island, The Westin Serai Bay Resort & Spa Phuket, Trisara, Twinpalms Montazur, Twinpalms Phuket, U Zenmaya Phuket, Wyndham Grand Phuket Kalim Bay, Wyndham Sea Pearl Resort Phuket.

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